Agency X, responsible for managing a diverse clientele in the realm of search engine optimisation (SEO), places a strong emphasis on operational efficiency. One of the crucial deliverables within their scope is Meta Tag Optimisation (MTO), a process integral to enhancing online visibility by ensuring appropriate meta titles and descriptions for every indexable page. During the onboarding phase, MTO is completed to establish an initial foundation for SEO. However, challenges arise when dealing with dynamic websites, particularly in the e-commerce sector, where frequent updates and changes occur. In such cases, a periodic review and update of Metas every 3-6 months become essential to reflect the evolving content and maintain optimal search engine performance. The core problem revolves around the need to develop a streamlined and efficient process for managing Metas, addressing the dual requirements of ensuring accuracy during onboarding and conducting timely updates for sites experiencing frequent content modifications. This necessitates the identification and implementation of a solution that caters to both scenarios, ultimately enhancing the overall efficiency of Agency X's operations in the field of SEO.