The Problem
Strategic Solutions for Tangible Brand Growth
Entertainers on Fantasia face a critical challenge in capturing attendance at their gigs, hindering their ability to authentically build their brand. The absence of an efficient system to record audience participation limits entertainers from showcasing the true reach and impact of their performances, impacting their potential collaborations, sponsorships, and fan base growth. This issue not only hampers individual entertainers but also undermines Fantasia's mission to celebrate diverse live experiences.
To address this, Fantasia needs to develop a user-friendly system that allows entertainers to seamlessly capture attendance data, empowering them to demonstrate the authenticity and popularity of their live events and contributing to the overall success of Fantasia as a platform dedicated to prioritizing live experiences over digital content consumption.
The Ideal Solution
The ideal Minimum Viable Product (MVP) solution for Fantasia's challenge involves developing a solution that works with a QR code or similar, to be easily accessible in a packed environment like a live venue.
The platform/application could support a variety of features such as:
-*-Tracking how often the QR Code is scanned-*-
-*-Capturing attendance information such as emails or which event was attended-*-
-*-Provide a clean user experience, potentially with the branding of the artist-*-
With this solution, Artists will be responsible for their own metrics and data, allowing them to provide a tangible pitch to venues and managers over the growth of their career and their brand.
Problem Statement By:
Fantasia
Originating in 2024 with the goal of fostering more live music experiences, Fantasia has a laser focus on encouraging exciting live experiences beyond just music, including quiz nights, drag performances, comedy shows, and more.
The company emphasizes the importance of live experiences in shaping personal stories and identities, aiming to make attending live events as essential as other aspects of a healthy lifestyle. Their mission is to build technology that facilitates the creation of diverse live experiences and ensures that the value of in-person interactions remains integral in a world often dominated by digital content consumption.