The Problem
Making Tour Planning Easier for Music Fans!
Modular is currently facing the challenge of managing the immense volume of data they collect within the music touring industry. Their existing process, which relies on automated spreadsheets, falls short in providing the detailed and granular information required for effective negotiations. Modular needs an efficient solution that can handle data ingestion, cleaning, display, and analysis for specific data points, such as those related to hotel expenditures.
The inadequacy of current systems, limits Modular's ability to gain comprehensive insights into spending patterns, frequency, and specific trends, hindering their capacity to negotiate favorable rates and create added value for their clients in the competitive music touring landscape.
The Ideal Solution
The ideal Minimum Viable Product (MVP) solution for Modular's data management challenge involves developing a barebones yet user-friendly platform/application for artist managers.
This streamlined system would enable the efficient collection of essential data points, such as total spend, total room nights, monthly or quarterly room bookings, and the most common days for hotel stays in specific cities.
The platform/application could support a variety of features such as:
-*-A rudimentary backend capable of ingesting, cleaning, and storing the collected data.-*-
-*-A user-friendly front-end interface within the platform/application to allow artist managers to easily input the required information-*-
-*-A platform with visually appealing graphs for comprehensive data analysis-*-
It is with the help of HotHack that Modular and their clients can begin to identify trends, communicate key insights to partners and give their clients a realistic cost projection and analysis of their hotel costs for their planned tours.
Problem Statement By:
Modular
Modular is a dynamic business development and consulting firm specializing in the music touring industry. Recognizing the unique spending patterns of artists, who exhibit corporate-level expenditure but engage in retail-level purchases, Modular addresses the resultant challenges by collectivizing clients' spending and frequency.
The company's innovative approach involves negotiating corporate deals to optimize cost savings, enhance value through entitlements, and streamline the purchasing process for essential tour expenses like flights, hotels, buses, and merchandise.